dipperfox.foxfox.cz
Product website of a slow-speed stump grinder for an authorised dealer: models by machine weight, technical specifications, 263 videos and an enquiry form.
Dipperfox.foxfox.cz is the product website we built for the dealer of the Dipperfox stump grinder. The grinder is an attachment for an excavator or loader. It does not grind a stump away with a fast-spinning disc; it drills through it with a slowly rotating head that slices off chips and leaves them by the hole. It is sold by Fox&Fox s.r.o., the authorised dealer for the Czech Republic and Slovakia with exclusive representation for Ukraine. The customers are gardeners, municipal maintenance services and construction companies, and they need to know two things: whether the grinder fits their machine and how it differs from the grinders they know. The website answers both questions on the home page.
Nobody buys an attachment from a picture
Anyone buying an excavator attachment has to check the carrier weight, engine power, oil pressure and oil flow. And because a low-speed grinder works differently from a standard one, they want to see it working, not in a product photo. The website therefore rests on three things: choosing a model by machine weight, a page for each model with the carrier requirements, and video from real jobs.
What the website gives buyers
A model by machine weight
The Models section orders the three grinders by carrier machine: Dipperfox 400 for 1–5 t machines, Dipperfox 600 for 6–14 t and Dipperfox 850 Pro for 14–30 t. The buyer knows which page to open before reading any specifications. Above that, the intro sums up the three figures the grinder is sold on: stump removal from 20 s, cutting force up to 43 kN and up to 180 stumps per hour.
Specifications on one page
A model page starts with a strip of four key figures: cutting head diameter, depth below ground, cutting force and chip thickness. Below it are a photo gallery from jobs (ten photos for the 400), a description of the machines the grinder fits, the carrier requirements and a table of technical specifications. For the 400 the website lists a carrier weight of 1–5 t, engine power of 35–60 kW, oil pressure of 110–250 bar, flow of 30–130 l/min and a grinder weight of 185 kg. An operator can compare the figures with his excavator without a phone call.
A table comparing it with a standard grinder
The "Proč Dipperfox" (why Dipperfox) table puts the low-speed and the standard grinder side by side on six properties: noise, safety zone (for a standard grinder the website states at least 15 metres), flying chips, working over a fence or wall, depth below ground and blade maintenance. Anyone considering work in a town or next to houses finds the differences in one place.
263 videos from real jobs
The video on the home page plays right next to the heading. The video gallery pulls videos from the Dipperfox YouTube channel (263 of them when we checked), and the "Načíst další videa" (load more videos) button adds twelve at a time. The YouTube players load only when the visitor scrolls to them, so a page with 263 videos does not download 263 players at once.
Splitting cones as accessories
Each grinder has a matching splitting cone: the SC400, SC600 and SC850Pro have their own pages. The website states mounting on the grinder in 15 minutes, penetration of 150 mm per revolution and a replaceable tip made of Toolox 44 steel.
Blade choice and enquiries
The "Konfigurace frézy" (grinder configuration) section explains the difference between a straight and a toothed blade and who each suits. The enquiry form on the Contact page asks for a name, email and message, the phone number is optional, and the customer can pick the model they are interested in or "Jiné / Nevím" (other / not sure). The dealer knows what the conversation will be about before replying. The phone number is a button in the header of every page and can be dialled directly on a phone.
How the website is built
The website runs on NKS Web, our content management system for the websites in this portfolio; each client has their own database and template. Pages are rendered on the server; the drop-down menu, the photo and dimension switch on the home page and the gallery run on Alpine.js, and the styles are in Tailwind CSS 4. The website has a sitemap for search engines, RSS and Atom feeds, and structured data with the dealer's details and contact. The form is protected from bots by a hidden field and a timestamp, so the customer does not have to copy anything from an image.
Who the website is for
- A gardener with a mini excavator up to 5 t who removes stumps next to houses, in gardens and in tight spaces.
- Municipal maintenance services that do not want to fence off a pavement for a single stump.
- A construction or land reclamation company with a 14–30 t excavator looking for the larger model.
- A grinder owner who wants to add a splitting cone.
Project status
The website is live and in Czech. The videos in the gallery have English titles because they come from the Dipperfox YouTube channel. The website does not list prices; the dealer offers a demonstration of the grinder and a custom quote.
See the website
The website is at dipperfox.foxfox.cz, the smallest model's specifications on the Dipperfox 400 page. Do you sell equipment where customers need to see the specifications and a video before they call? Write to dev@nks-hub.cz or use the enquiry form.